Your website is an integral part of your business and serves as a lead conversion tool while establishing your credibility as a brand. As technology updates, user preferences shift, and competition grows fiercer, companies commonly ask themselves the following: do we perform a website redesign, or do we complete a website upgrade?
While both methods will enhance your overall online presence, their goals are very different. Learning the difference will help you make educated choices and ensure your ROI is maximized.
Defining Website Redesigns
A website redesign entails reconstructing your site’s layout, aesthetic, textual information, and sometimes even the functionality altogether. Redesigning is akin to demolishing a residence, only for it to be built from scratch with a more attractive design along with better features.
Indicators that You Should Redesign a Website
- Design Outdatedness: It is time to change if your website does not incorporate modern UI/UX elements and instead looks outdated.If, it is time to change it
- User Experience Issues: Your site is challenging for users if there are high bounce rates, ambiguous sites, and slow loading speeds.
- Mobile Non-Responsiveness: Failing to be mobile-friendly is directly correlated with losing potential sales.
- Rebranding or Growing The Business: A shift in brand identity, services, or intended customers may call for an all-new rebrand as well.
- Ranked SEO Issues: Attempting to rank a website with zero relevancy usually does not succeed, however, restructuring an outdated website with better SEO strategies should work.
Pros of Redesigning a Website
- Improved User Engagement: Enhanced graphics, improved design, and streamlined processes result in an easier user experience.
- Enhanced SEO Visibility: Organic traffic and overall rankings can be improved by simply redesigning a website the correct way.
- Increased Sales: Modernized graphics, strategically placed CTAs, and well-designed pages can increase revenue and sales.
- Improved Brand Recognition: Rebranding aims to depict the underlying vision of the company and its current ethos.
Who Can Help in Redesigning a Website:
A web designer or a web design company can help build a website that fulfills user engagement while achieving business objectives.
What’s An Upgrade To A Website?
An upgrade to a website is any enhancement inside an existing site without changing its core structure or layout. It is much like renovating a room and not viewing it as remodeling a home.
Warning Signs You Need An Upgrade To your Website
- Website Upgrade Senses: With a few picture screenshot optimizations, web hosting improvements, and more efficient coding, a website’s loading speed can increase drastically.
- Security Vulnerabilities: Isn’t it true that website upkeep is extremely vital in safeguarding your site from hackers?
- Feature Enhancements: New features such as a booking feature, eCommerce capabilities, or even a chatbot can positively impact user engagement.
- SEO Optimization Needs: Editing meta tags, changing the content or the structure of the URL can all help with the visibility of a website.
- Content Updates: If the information is stale not interesting, then freshening it up will definitely help.
Advantages of Upgrading Your Site
- Cost Effective: Rather than a full web redesign, an upgrade is far more economical.
- Faster Implementation: Certain aspects of site performance can be improved without any downtime, increasing the speed of deployment, unlike a website redesign.
- SEO & Performance Boost: There is an improvement in general site performance and speed with better security and content optimization.
- Extended Website Lifespan: Updating the newest trends keeps the website competitive and reduces the need for drastic redesigns, lengthening the site’s lifespan.
Who Can Help with a Website Upgrade?
Usually, a combination of a website maintenance specialist and a designer is the best option, ensuring that the desired changes are made while the site’s usability is retained.
How to Decide Between Website Redesign & Upgrade?
To redesign a site or to upgrade it, ask yourself the following questions:
- Are website users facing some sort of difficulty with navigation? If the answer is yes, then a redesign is the best option.
- Is the appearance of the website visually appealing? If not, then a redesign should be implemented.
- Is my website fast and secure enough? If not, it may be possible to upgrade the functionality.
- Am I losing potential clients because the website doesn’t respond well to mobile devices? If so, a redesign is needed.
- Do I only need additional content or refreshes and security upgrades? If this is the case, then a simple upgrade is all that is required.