For individuals & companies looking to construct their first websites in an easy and cost-efficient manner, website-building tools like Wix & Weebly work well. But, these website builders can be incredibly simple and frustrating, especially as the business scales.
In case your website needs complex features and diverse scope, in that case, WordPress will serve the purpose better. WordPress is unarguably the best Content Management System due to the sheer volume of websites that are built on it. Surely, there are an endless amount of reasons that make WordPress a prime candidate when developing and designing a website.
Below are some of the reasons for you to switch over from a website builder like Wix to a CMS like WordPress:
1. Higher Control & Ownership
With Wix, Weebly, or Squarespace, your website is hosted on their platform, which gives limited control to you. But with WordPress, you get to enjoy complete ownership of your website.
- You have complete control over your site’s files, database as well as hosting.
- You don’t run the risk of having your website deleted if the platform decides to shut down.
- Your website can be migrated anytime without any restrictions whatsoever.
2. Limitless Customization with Themes & Plugins
In comparison to Wix, Weebly, or Squarespace, WordPress has an edge because of its ability to offer thousands of themes and plugins.
- Over ten thousand free and premium themes available is unmatched.
- More than sixty thousand plugins to increase features and functionalities.
- Every single detail of your site can be customized by a WordPress developer without any boundaries.
- A truly unique design can be created by modifying themes and plugins with no restrictions.
3. Improved Scalability for Expanding Businesses
WordPress is more scalable than website builders like Wix. So if you plan on expanding your website in the future, you know WordPress is the best option.
- You can add eCommerce, membership areas, forums, and online courses with ease.
- WordPress can support high volumes of traffic without any performance issues.
- Utilize deep analytic and advanced SEO tools to expand your business.
- Integrate with third-party applications and marketing tools effortlessly.
4. Better SEO Efficiency
WordPress is known to have the best SEO capabilities among all other platforms, which is critical for ranking high on search engines.
- Complete control over on-page SEO policies like meta tags, URLs and schema markup is a given.
- Plugins provided by the site, such as Yoast SEO and Rank Math, tend to offer great SEO optimization as well.
- Site speed is largely determined by the use of fast-loading themes and optimized code. Mobile-responsive designs also significantly improve search rankings.
5. Lower Costs Over Time
These site builders come with a low entry cost. However, as you scale, they become more expensive. WordPress is much more cost effective.
- WordPress is free to use as long as you purchase a hosting service and domain name.
- There are many free themes and plugins available that eliminate spending.
- You don’t have to pay for advanced features such as email marketing and analytics.
- Predictable hosting and maintenance payments make it easier over time.
6. The Flexibility to Choose a Hosting Provider, At Your Convenience
Unlike Wix or Weebly, which compel you to host their content, WordPress affords you the freedom of selecting a hosting service from a list of providers.
- Select a hosting provider that aligns with both your budget constraints and performance requirements.
- As your traffic increases, consider changing your hosting plan to match your demand.
- This change offers increased security, backup services, enhanced customer support, and more.
- These options tailored to be optimized for WordPress hosting include SiteGround, Bluehost, and Kinsta.
7. Comprehensive eCommerce Solutions powered by WooCommerce
If you want to sell products or services online, your basic WordPress website can be enhanced by integrating a plugin like WooCommerce ( a free WordPress plugin to build e-commerce websites).
- WooCommerce does not come with any fee and accounts for managing over 30% of online stores.
- WooCommerce supports selling of physical products, digital products, and downloadable products.
- Hundreds of WooCommerce plugins are available to enhance e-commerce functionalities.
8. Security Features And Constant Updates
With great care, attention, and control of security, WordPress is more secure than other platforms like Wix, Weebly, or Squarespace.
- Security plugins like Wordfence and Sucuri offer hackers a temporary pause, while your remaining plugins create layers to protect your website.
- Your website will also be taken care of regularly with constant updates to guarantee the elimination of unfixed bugs.
- SSL certificates can be added without delay to issue encrypted connections which increases security.
- Daily backups from the Hosting provider and firewalls grant more security and reduce the possibility of a breach.