
- January 23, 2025
- k5yp5
- 0
Google Ads is definitely one of the most powerful tools for businesses to reach their target audience and get desired results. Whether you need more leads, sales, or quality traffic to your website, Google Ads can help you!
With over 10 years of experience managing our clients’ Google ads campaigns, the Innomedia team has successfully learned and implemented some of the best ways to get profitable results for our clients. In this blog, we share some of the mistakes that many business owners or novice Google Ads managers make that cost them a lot.
Let’s look into the 7 most common mistakes to avoid in Google Ads to save money and get more conversions.
#1 Poor selection of keywords
Whether it’s SEO or Google Ads, keywords must be selected and targeted wisely. One of the common reasons why Google Ads don’t work for many businesses is that they don’t target the right keywords. If your budget doesn’t allow paying a high CPC (cost per click) and your daily budget is low, don’t target high-competitive keywords, as you won’t get enough clicks with your limited budget. Instead, you can target long-tail keywords that can attract the right audience,e and at the same time, you can get enough clicks and some conversions.
Some of the best & free tools to get best keywords for your Google Ads campaign:
- Google Search Central (formerly Webmasters)
- Google Analytics
- Google Keyword Planner
#2 Poor landing page
No matter how profitable your keywords are and how high your budget is, if your landing page is not optimized and shows the users what they are looking for, you will hardly get any conversions. So, your landing page must be set according to your ad group and the keywords you want to focus on. If required, you must hire a professional web developer or agency to build a landing page for your Google Ads campaign. It will cost you some money to hire an experienced web developer, but this cost is worth it.
Important elements of a landing page to take care of:
- CTA (call to action)
- Landing page texts/copy
- Loading speed
- Responsiveness (mobile-friendliness)
- Browser compatibility
#3 Ignoring negative keywords
Most business owners and newbie advertisers do not leverage negative keywords. Your Google Ads campaign needs to have a list of negative keywords for which you don’t want traffic to your website. You don’t need to add or define them at once. The key is to regularly monitor your campaign and add irrelevant keywords to your negative keywords list to make sure that you don’t waste your advertising dollars. All professional Google Ads experts know the importance of leveraging negative keywords.
Best way to define negative keywords:
- Go to “Search terms” section under “Insights & Reports” of your Google Ads account.
- Select the keywords that you don’t want to rank for.
- Click “Add as Negative Keyword“.
#4 Ignoring conversion tracking
You can’t afford to underestimate the importance of tracking accurate conversions for your Google Ads campaign. Tracking the conversions from your advertisements helps you not only know the effectiveness of your campaign or ad groups/keywords but also helps Google’s Machine Learning algorithm to find out more targeted users who are likely to convert. With the help of tacking tools like Google Analytics & Google Tag Manager, you can create, install, & test various conversions that you want from your advertisements. Every professional Google Ads agency & expert will spend time creating & configuring trackers with the website before getting started with the campaign optimization.
#5 Ignoring sitelinks
Sitelinks are additional clickable links that appear below your primary ads. They direct users to specific pages on your website. Sitelinks in Google Ads are an essential feature for enhancing ad performance, driving user engagement, and maximizing the effectiveness of your Google Ads campaigns. Google Ads specialists leverage sitelinks to provide more information through eye-catching links and brief descriptions, encouraging users to click and visit the website.
Some of the best sitelinks texts to get a high CTR:
- Get 30% Off Now!
- Get a Free Consultation!
- Use Discount Coupon ABC2025
#6 Poor ad copy
It doesn’t matter how much you are spending on your Google Ads, how good your landing page and CTA (call to action), and how great your keyword selection is; if your ad copies don’t encourage users to click them, you will still lose your advertising dollars. For any Google Ads campaign to be successful, it’s crucial to optimize the ad copies and write nicely yet briefly what users are looking for. The ad copies of your campaign should resonate with your targeted audience’s search intent.
#7 Ignoring mobile optimization
Before you launch your Google Ads campaign, make sure that your landing page is optimized for mobiles and tablets. If your landing page is not mobile-friendly (responsive) and your ads are showing more to mobile users, you will be less likely to get a significant number of conversions. It may be reasonably possible for your business industry to have users using mobiles rather than computers.
Conclusion: Avoiding the common mistakes shared here can save you time, money, and frustration while running Google Ads campaigns. If you are not sure about anything, get in touch with us for help. We are one of the leading Google Ads agencies in Singapore!