Businesses in Singapore are spending more money on Facebook advertising to build their brand, get new customers, and increase sales. However, one of the frequent queries every business owner or marketer seems to have is, “How much do I need to pay for Facebook advertising in Singapore?”
Today, we will discuss how to set your Facebook ads budget, look at the expenses of managing ads by yourself versus hiring an expert, and show why working with a pro can help you get the most (leads, sales, & clients) out of your investments.
Two Major Faculties Of Facebook Ads Budget
Before getting into precise figures, let us explain that your budget for advertising on Facebook can be divided into two main categories:
- Ad Spend – This is the amount that is set aside to be given to Facebook for placing your advertisement to a specified demographic.
- Management Fee – This charge applies to consultancy/ads management fee of Facebook ads agency or professional hired. It is paid for the work done to design, create, manage, and enhance the campaigns.
Facebook Ads Budget (When Doing It Yourself)
If you’re managing your own Facebook campaigns, the only cost you need to factor in is your ad spend. Here’s a rough guideline for monthly ad spend for self-managed campaigns in Singapore:
For Small Businesses
- Budget: S$300 – S$1,000 per month
- Activities: Brand awareness, page likes, post engagement
For Mid-sized Businesses
- Budget: S$600 – S$2,000
- Activities: Lead generation, traffic, brand awareness
For E-Commerce Businesses
- Budget: S$1,500 – S$3,000
- Activities: Sales, retargeting/remarketing, brand awareness
Keep in mind:
You’ll also invest time in learning ad targeting, copywriting, split testing, and analytics.
A poorly optimized DIY campaign may lead to wasted spend with fewer conversions.
Facebook Ads Budget (When Hiring a Facebook Ads Expert)
When working with a Facebook ads expert or agency in Singapore, your total monthly budget will include both ad spend and the management fee.
For Small Businesses
- Budget: S$300 – S$1,000 per month
- Consultation/Agency Fees: S$500 – S$1,000 per month
- Activities: Brand awareness, page likes, post engagement
For Mid-sized Businesses
- Budget: S$600 – S$2,000
- Consultation/Agency Fees: S$1,000 to S$2,000 per month
- Activities: Lead generation, traffic, brand awareness
For E-Commerce Businesses
- Budget: S$1,500 – S$3,000
- Consultation/Agency Fees: S$2,000+
- Activities: Sales, retargeting/remarketing, brand awareness
Why Hire a Facebook Ads Expert Instead of DIY?
Hiring a professional might seem like a bigger upfront cost, but it often leads to better ROI, more qualified leads, and higher revenue. Here’s why:
1. Better Targeting & Strategy
A Facebook ads consultant understands how to:
- Define high-converting custom audiences.
- Use advanced targeting (lookalikes, retargeting, etc.).
- Align campaign goals with ad objectives (awareness, conversions, leads).
This strategic approach reduces wasted spend and increases the chances of reaching your ideal customers.
2. Creative That Converts
Your visuals, copy, and call-to-actions (CTAs) make or break your ad performance. Experts know what works best for different industries and can create engaging ad creatives that:
- Grab attention quickly.
- Highlight your USP (unique selling proposition).
- Drive users to take action (buy, sign up, inquire).
- Professionals also A/B test different creatives to continually optimize performance.
3. Data-Driven Optimization
Monitoring ad performance isn’t just about checking likes or clicks. A Facebook ads expert will:
- Analyze deeper metrics like ROAS, CPL, CTR, and frequency.
- Stop underperforming ads and scale high-performing ones.
- Adjust bids and targeting based on real-time insights.
This continuous refinement is essential to maximizing your ad budget’s effectiveness.
4. Time-Saving
Running ads takes more time than most people think. A professional handles:
- Campaign setup and testing.
- Daily performance tracking.
- Monthly reporting and insights.
You get to focus on running your business while your marketing runs on autopilot.
5. Higher ROI
While DIY Facebook ads might cost less upfront, they often result in:
- Lower engagement
- Poor targeting
- Unoptimized landing pages
- Higher cost per lead or sale
A skilled Facebook ads consultant, on the other hand, helps you:
- Lower cost per result
- Improve conversion rates
- Increase customer lifetime value (CLTV)
So although the service fee is an added cost, the return on investment is usually much higher.
Recommended post: Why should you hire a Facebook agency or a professional instead of DIY?
Conclusion
How much should be the Facebook advertising budget in Singapore?
If you are doing it yourself: S$500–S$1,000/month bare minimum with room for increased spending and time pouring into learning and testing.
If using a pro: Between S$1,000–SS3,000/month or more for ad spend as well as expert handover management planned for the account.
Although DIY ads might appear cost effective at first glance, enlisting the assistance of a Facebook ads expert results in enhanced precision, more effective budget allocation, superior quality leads, and accelerated growth. For companies aiming to grow in the competitive Singapore market, hiring a Facebook ads specialist isn’t just beneficial — it’s indispensable.