Google Ads (previously known as AdWords) has positively impacted lead generation, sales, and brand awareness across various industries. When managed correctly, Google Ads can get your brand immediate visibility and a higher ROI.
If you are thinking about starting a campaign using Google Ads, I am sure this question crossed your mind at some point;
Should you manage the Google Ads campaigns on your own or hire a Google Ads professional or agency to do it for you?
Let us discuss both options and determine which is best suited for your business.
Running Google Ads on your own might give you the impression that it is the cheapest route to take, especially for a business that is just starting. Well, you may have a point if you have a limited budget. Google promotes Smart Campaigns as the go-to feature for novices. It’s also helpful to understand the context behind it first.
Advantages of running Google Ads yourself
- You only pay for ad spending. There are no fees charged by any agency or professional.
- You will better understand how pay-per-click advertising works as no third party will do the work for you.
- You get full control over your campaign, budgets, etc. .
Disadvantages of DIY Google Ads
- Does Not Optimize Efficiently: A Do-It-Yourself Google Ads won’t help you get the best results due to the lack of proper campaign setup and paying attention to detail. There’s continual monitoring & A/B Testing, data analytics, and more to get the most out of Google Ads which only professionals can do.
- Inaccurate Tracking: A beginner may not have configured Google Analytics to allow the measurement of Return on Investment (ROI) out of the box with the use of proven strategies aimed at generating high-value actions identified as conversions.
- Lack of Proper Budgeting: Not having a PPC professional’s broad scope and specificity means one can spend on irrelevant traffic that hinders a high ROI.
- Lack of Proper ROI Calculation: In a bid to bypass tracking expenses that pay off through advertising expenditures, an average do-it-yourselfer without the skills of many has incurred costs on poor-performing keywords.
Paying someone to handle Google Ads gives you the leverage of better results. If you aim to boost lead generation for your business, eCommerce sales, or get more leads from the Singapore market, paying for PPC services will save you time and effort.
Why Should You Hire Google Ads Experts?
1. Expertise You Can Rely On
An Ads professional will manage your PPC campaigns because they are trained to do that. They know how to:
- Conduct keyword research
- Optimize landing pages for conversions.
- Write ad copy
- Strip the negative keywords to save money.
- Choose the best bid strategies among options like Target ROAS, Maximize Conversions, or Maximize Clicks.
With this level of detail, an expert PPC advertisement specialist ensures you don’t just get leads, but you get the right leads.
2. Save Time And Concentrate On Your Business
A PPC advertisement takes a lot of time to set up correctly, monitor regularly, and optimize continually. When you hire a Google Ads specialist to take care of your advertising campaign, you save a lot of time that you can invest in the important areas of your business.
3. Smarter Spending
A professional Google Ads consultant will not only choose the right campaign type, keywords, and bidding methods, but they will also help you spend wisely. They can help you reduce your overall PPC spending over time.
Your PPC expert can look into various insights like conversions, cost per conversion, best time to get results, best devices to get results from, etc. With these smart insights, spending money wisely becomes easier.
4. Improved ROI
Even though they charge a fee, an experienced PPC professional will likely get more leads/sales, spending the same or even less than you would with the do-it-yourself approach. Try to view it as a value, rather than spending.
5. Extensive Business Growth
Want to scale? A Google Ads Agency will help you grow in terms of:
- Display and YouTube advertising
- Performance Max campaigns
- Targeting internationally
- eCommerce Shopping Ads
They will also vary your strategy for seasonal shifts, market conditions, and competitor movements.
When DIY is Practical
There may be some circumstances when taking on PPC ads yourself might be practical:
- If you own a very tiny campaign with a minimal budget
- A startup founder willing to learn and experiment
- When looking for short-term, more traffic due to an event or promotion
Even in these situations, it’s better to speak to a Google Ads consultant at the very least for the initial configuration.
How do you hire the best Google Ads agency?
Different PPC experts or agencies have different skill levels. Here’s your vetting process.
1. Check out Their Experience & Case Studies
Check if they have relevant knowledge, successful case studies, and relevant work experience from your industry.
2. Clear Payment Terms
Your quote must outline how fees work. Some charge a monthly flat fee, others take a percentage of your ad spend.
3. Reporting Procedures
Will you receive periodic performance reports? Is there an account manager? These issues are essential for accountability.
4. Local Knowledge (if relevant)
If you need to target a particular area in Singapore, say, look for a PPC or Advertising Agency in Singapore that knows local market trends and consumer behavior.
Singapore SMEs Benefiting from Google Ads Agencies
From local service providers to e-commerce brands, small and medium businesses in Singapore have realized returns through advertising with experienced advertising agencies in Singapore. Due to stiff competition in the online space and high CPCs in specific niches, hiring a local Google Ads expert helps businesses looking to dominate and grow tremendously.
Prepared To Collaborate with a Google Ads Specialist?
PPC advertising is easy with a results-driven PPC agency or Google Ads specialist in Singapore; we’ve got you covered. If you are a startup, a local business, or an enterprise, we will devise a PPC plan that suits your objectives and finances.
Contact us today and schedule a no-obligation consultation to discover the difference managed Google Ads services can make to your business.