Small businesses in Singapore are always seeking cost-effective yet high-impact ways to reach new customers, create brand identity, and drive sales.
Facebook advertising stands out as one of the advertising options that is both powerful and easy to use. The platform has over three million users residing in Singapore, which is more than half the population. This fact alone is gold for small businesses because they can now interact with their audience directly and cheaply.
This applies to every business, regardless of whether you are a Tiong Bahru café owner or a Jurong-based tuition center. Facebook ads must be at the core of your advertising strategy.
#1 Refined Targeting Options
Facebook advertising has many advantages, but deep audience segmentation is one of the most significant benefits. Facebook allows a user to set an ideal customer profile based on age, gender, and even interests. These features allow users to advertise to people based on behavior, their location, income level, job title, and even life events such as ‘recently moved’ or ‘new parents’.
Take a wedding photography business as an example. They can target recently engaged people aged 25-35 years old, living in districts like Bishan or Bedok. This kind of specific selection was never possible in the history of advertising.
#2 Affordable Marketing for Small Businesses
Let’s accept the reality—most small businesses have limited marketing budgets. The silver lining is that Facebook marketing allows for broad advertising access. With as little as SGD $5 daily, you can create and run adverts that have the potential of reaching hundreds or even thousands of new potential customers.
This starkly contrasts with traditional advertisements like newspaper adverts or billboards, often with significant hidden fees and little to no tracking or guaranteed reach. Small businesses looking to advertise online, especially on Facebook, can test their creatives and scale up based on proven results.
They furthermore allow for Pay Per Click (PPC) advertising, where you are only charged when a user clicks on an advert. This ensures that a business is getting value for every dollar spent.
#3 High Engagement and Visibility
Facebook is more than just a social networking site; it is a marketplace. Singapore-based users browse Facebook extensively in search of new products to buy, read reviews, or even make purchase decisions. On average, over 2 hours are spent on social media daily, and Facebook is a huge segment.
Facebook ads allow small businesses to place ads where people gather their attention. Compelling copy paired with eye-catching visuals and engaging videos can generate comments and shares, which help expand your brand’s reach.
Unlike SEO, Facebook ads can offer immediate visibility, which can take months to see results. If a business needs to promote a new product, run a flash sale, or announce a new location, Facebook ads will undoubtedly do the job.
#4 ROI Tracking
The ability to track and measure performance in real time is one of the strongest advantages Facebook has over its competitors. With relevant insights provided by Facebook’s Ad Manager, a business can achieve the following:
Click-through rate (CTR), Cost per click (CPC), Conversions, Engagements, Return on ad spend (ROAS)
Business owners can refine their campaigns over time and make smarter choices thanks to these metrics. With the help of a Facebook ads specialist, even non-technical entrepreneurs are able to know what strategies to implement in order to improve their advertising.
Unlike Facebook advertising, most traditional forms of marketing do not offer advanced metrics and data.
#5 Advertising Tailored to Business Objectives
Facebook advertising is designed to fit almost all advertising goals, be it to generate leads, raise traffic to your website, promote a special event, or make online sales.
Some examples:
- A Tuition center in Tamplines can run lead generation adverts offering free trial classes.
- A home-based bakery in Toa Payoh can use carousel ads to advertise cakes and pastries with direct orders online.
- A Yoga studio in Bukit Timah can also advertise time-limited offers with the use of countdown timers.
Facebook provides numerous ad formats to match the needs of different types of businesses and their set objectives, like image ads, video ads, carousel ads, slideshow ads, and collection ads.
Consult a Facebook ads expert, to determine the right campaign structure, creative angles, and approach aimed at maximizing impact for your small business.
#6 Instagram Comes Integrated
Having run Facebook ads, you also have the option of running the same campaign in other Meta platforms such as Instagram and Messenger. This provides an opportunity to widen the targeted audience and capture users on their preferred platform while observing everything through one ad admin.
Instagram stands out as the most popular platform for fashion, lifestyle, and food brands among Singapore’s youth. Businesses can achieve a seamless identity by using multiple advertising platforms for a single campaign.
#7 Remarketing/Regargeting
You can design Facebook ads focusing on users who have already interacted with your business in one way or another, whether it’s browsing your website, adding products to their carts, or watching your videos.
This approach works exceptionally well because the audience is already somewhat acquainted with your business. For instance, fashion boutiques can create targeted ads for users who did not complete their purchases for specific products. Moreover, special discounts can encourage their conversion.
With expert knowledge in Facebook Ads, he can help you build compelling remarketing funnels that turn browsers into buyers.
#8 Compete With The Big Players
While it has always been the case that large companies with a larger advertising budget were the only players in the market, Facebook advertising ensures that even the smallest local business is on the same level as the competition. In fact, many small businesses in Singapore rely solely on Facebook and Instagram advertising to build their brand.
With precise targeting, captivating ads, and regular fine-tuning, any small business can surpass larger businesses that have established infrastructure, as smaller companies are able to pivot and relate more to their audience.
Conclusion
For small businesses in Singapore, Facebook advertising isn’t simply an option; it is a crucial necessity. Be it for brand awareness or sales, Facebook ads offer unparalleled targeting, cost-effectiveness, performance monitoring, and visibility, making it essential for lead generation and revenue growth.
The in-house team or a Facebook ads professional managing your ad campaigns isn’t the problem. What’s more important is starting early, testing ad variations, making optimizations, and doing it much more frequently. Your small Singaporean business can gain success with these tips, alongside the significant online competition around it.
Looking for assistance to get your Facebook ads started?
Hire Innomedia as your Facebook advertising consultant to help you frame a real ROI yielding strategy tailored to your business.